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	<title>Blog Perception - disseny i programació web &#187; Yahoo</title>
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		<title>Google Adwords vs. Overture de Yahoo</title>
		<link>http://blog.perception.es/google-adwords-vs-overture-de-yahoo/</link>
		<comments>http://blog.perception.es/google-adwords-vs-overture-de-yahoo/#comments</comments>
		<pubDate>Thu, 22 Nov 2007 14:54:35 +0000</pubDate>
		<dc:creator>Àlex Aubets Toneu</dc:creator>
				<category><![CDATA[Màrqueting internet]]></category>
		<category><![CDATA[Pagament per clic]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Overture]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[En l’últim post fèiem referència als diferents tipus de publicitat a Internet: el posicionament natural i el pagament per clic, aquest cop ens centrarem en el segon i més concretament en els dos grans programes de pagament per clic: Google Adwords i Overture de Yahoo.
Pagament per clic
Com ja verm comentar, els programes de pagament per [...]]]></description>
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